Agencies are consolidating teams and restructuring, leading to challenges in managing talent effectively. Many agencies are struggling with staffing plans due to insufficient managerial training and [...]

AdAge

"The complexity of managing client relationships today requires not only operational excellence but also an adaptive, innovative mindset to keep up with the changing landscape of media consumption."

Dani Benowitz, President, U.S., Magna Global

Agencies are addressing employee dissatisfaction due to a lack of clarity in roles and career growth. Empowering teams with learning opportunities and redefining organizational structures are key areas.

Digiday

"Talent is the cornerstone of everything we do, but attracting and retaining the right people remains one of our biggest challenges in a highly competitive market."

Philippe Krakowsky, CEO, IPG

Managers today face increased complexity in juggling workloads, hybrid team management, and culture-building amidst attrition risks.

FastCompany

"As agencies, we need to embrace sustainability—not just in the environmental sense but in how we manage people, resources, and client relationships.”

Jacki Kelley, CEO, Dentsu

Clients increasingly expect agencies to be nimble and provide fresh perspectives without extended strategy phases, leading to pressure to produce faster.

AdWeek

"Creativity thrives in diverse and inclusive environments, but fostering that culture while meeting operational demands requires deliberate effort and focus."

Chris Garbutt, Global Chief Creative Officer, TBWA\Worldwide

Employee retention remains a challenge as agencies face difficulties in maintaining engagement and offering fulfilling career paths, especially amid economic uncertainty​

SmartyAds

”The evolution of marketing is exciting, but aligning creative, media, and technology teams in a cohesive way is a significant operational challenge.."

Christian Juhl, Global CEO, GroupM